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Bloomberg Businessweek Design Conference — San Francisco, 2013

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Design loves science and science loves design, but doesn't always know it. (Bloomberg Businessweek)

science design

Together with Alberto Cairo, I presented at the Bloomberg Businessweek Design Conference (highlights) on the topic of design and communication in the sciences.

Alberto, as the journalist, motivated why communication should include access to detail through an engaging narrative. He made the distinction between the specialist (heavy on detail) and the communicator (focus on narrative) and emphasized that the distinction is artificial, though often played out (watch video).

I, as the scientist, underscored the importance of clear communication between scientists. As the specialists, they are often very poor communicators. Pick up any science journal and you'll quickly discover that scientists either aren't good at telling stories or are discouraged to do so by the medium. The consequence is the same: papers read like a wall of text. TL;DR anyone? The quality of visual communication in general ranges from muddled to abysmal (watch video).

We need more leaders in the field, such as Nature Publishing Group, to reward and emphasize good visual communication (e.g. Nature Cancer Review 2013 Figure Calendar).

Our presentations concluded with a 15 minute moderated discussion with Sam Grobart, senior Businesssweek writer. Everyone got a little cheeky. Good fun.

presentation video

Watch: my presentation, conversation with Alberto Cairo, moderated by Sam Grobart. (Bloomberg TV), Albert Cairo's presentation.

presentation slides

This was a lightning 7 minute talk. I did more planning about what to say than I usually do, given that there was virtually no opportunity for any kind of backtracking, and include a running narrative below each slide.

Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
Martin Krzywinski - Bloomberg Businessweek Design Conference 2013
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download presentation

My slides are available as PDF, keynote (zipped) or Quicktime. The format is 16:9 HD.

Bloomberg Businessweek Design Issue

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
The reality of redesign is disruptive. How can we pursue new ideas and opportunities without leaving consumers confused or angry? Businessweek puts that question to some of the world's most accomplished designers. (Bloomberg Businessweek Design Issue)

On 28 Jan 2013, Bloomberg Businessweek Design Issue will capture the ideas from the conference and the personalities that generated them.

During the conference, each talk was captured in a series of sketches by Tom Wujec: my talk sketch and moderated discussion sketch.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Date completed: ongoing — an accurate assessment of the state of the visual communication field in science. (read article)
news + thoughts

Happy 2025 π Day—
TTCAGT: a sequence of digits

Thu 13-03-2025

Celebrate π Day (March 14th) and sequence digits like its 1999. Let's call some peaks.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
2025 π DAY | TTCAGT: a sequence of digits. The digits of π are encoded into DNA sequence and visualized with Sanger sequencing. (details)

Crafting 10 Years of Statistics Explanations: Points of Significance

Sun 09-03-2025

I don’t have good luck in the match points. —Rafael Nadal, Spanish tennis player

Points of Significance is an ongoing series of short articles about statistics in Nature Methods that started in 2013. Its aim is to provide clear explanations of essential concepts in statistics for a nonspecialist audience. The articles favor heuristic explanations and make extensive use of simulated examples and graphical explanations, while maintaining mathematical rigor.

Topics range from basic, but often misunderstood, such as uncertainty and P-values, to relatively advanced, but often neglected, such as the error-in-variables problem and the curse of dimensionality. More recent articles have focused on timely topics such as modeling of epidemics, machine learning, and neural networks.

In this article, we discuss the evolution of topics and details behind some of the story arcs, our approach to crafting statistical explanations and narratives, and our use of figures and numerical simulations as props for building understanding.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Crafting 10 Years of Statistics Explanations: Points of Significance. (read)

Altman, N. & Krzywinski, M. (2025) Crafting 10 Years of Statistics Explanations: Points of Significance. Annual Review of Statistics and Its Application 12:69–87.

Propensity score matching

Mon 16-09-2024

I don’t have good luck in the match points. —Rafael Nadal, Spanish tennis player

In many experimental designs, we need to keep in mind the possibility of confounding variables, which may give rise to bias in the estimate of the treatment effect.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Nature Methods Points of Significance column: Propensity score matching. (read)

If the control and experimental groups aren't matched (or, roughly, similar enough), this bias can arise.

Sometimes this can be dealt with by randomizing, which on average can balance this effect out. When randomization is not possible, propensity score matching is an excellent strategy to match control and experimental groups.

Kurz, C.F., Krzywinski, M. & Altman, N. (2024) Points of significance: Propensity score matching. Nat. Methods 21:1770–1772.

Understanding p-values and significance

Tue 24-09-2024

P-values combined with estimates of effect size are used to assess the importance of experimental results. However, their interpretation can be invalidated by selection bias when testing multiple hypotheses, fitting multiple models or even informally selecting results that seem interesting after observing the data.

We offer an introduction to principled uses of p-values (targeted at the non-specialist) and identify questionable practices to be avoided.

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Understanding p-values and significance. (read)

Altman, N. & Krzywinski, M. (2024) Understanding p-values and significance. Laboratory Animals 58:443–446.

Depicting variability and uncertainty using intervals and error bars

Thu 05-09-2024

Variability is inherent in most biological systems due to differences among members of the population. Two types of variation are commonly observed in studies: differences among samples and the “error” in estimating a population parameter (e.g. mean) from a sample. While these concepts are fundamentally very different, the associated variation is often expressed using similar notation—an interval that represents a range of values with a lower and upper bound.

In this article we discuss how common intervals are used (and misused).

Martin Krzywinski @MKrzywinski mkweb.bcgsc.ca
Depicting variability and uncertainty using intervals and error bars. (read)

Altman, N. & Krzywinski, M. (2024) Depicting variability and uncertainty using intervals and error bars. Laboratory Animals 58:453–456.

Martin Krzywinski | contact | Canada's Michael Smith Genome Sciences CentreBC Cancer Research CenterBC CancerPHSA
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